Disney rose to fame through his films and amusement parks by
appealing to middle class America. As we
discussed in class, being able to afford the trip to Disney World or Disneyland
meant that you had made it as a middle class American. However, in recent years, the prices at the Disney
theme parks have risen exponentially. I
recently read an article in the Orlando Sentinel that addressed this very
phenomenon. One-day ticket prices are
now over $105 per person, which is quite ridiculous. This means that for a family of four to visit
just the theme park, it would cost over $400.
This doesn’t even include the cost of transportation to the park (since
people come from all over the country to visit), as well as lodging and food. Prices like these prove that Disney is now
trying to attract those in the upper-middle and upper classes of American
society. As Disney continues to attract
those in the upper classes, will its fundamental values be lost?
The link to the article is below:
http://www.orlandosentinel.com/business/os-disney-tickets-100-20150222-story.html
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