The Power of a Trailer

Just around the same time that the newest trailer for Star Wars: The Force Awakens was released on Thursday, the valuation of Disney’s shares increased by $2 billion dollars, up 1.1%.  This makes you realize just how much Disney relies on hit films to keep the company going.  After all, it was The Little Mermaid that kept the company from going bankrupt.  Disney, which purchased Lucasfilm for $4 billion in 2012, is looking to capitalize on this new company, just as they have successfully done with Pixar and Marvel.  While this has been financially successful for the company, it is also scary to think of the monopoly that Disney will have on the entertainment market if they keep buying smaller companies.  At what point, if any, do we set regulations on just how big Disney can get?

The link to the article I am referencing is below:
http://www.marketwatch.com/story/heres-disneys-stock-after-the-new-star-wars-trailer-made-its-debut-2015-04-16