Earlier this month, Disney announced
plans to launch a Corporate Scholars Program, which means $1 million will be
donated through the United Negro College Fund, in order to “offer financial
assistance to high-achieving African American students in underserved
communities across the country.” This is
a great program, both for black students, and for Disney. The very last line of the article (written by
ABC) reads, “Students must have an interest in pursuing a career in the
entertainment industry, among other requirements.” In class, we have discussed that a large
percentage of the people working for Disney, as animators or in powerful
positions, are white men. This, to me,
seems like another move by Disney to increase diversity among the corporation’s
employees. Offering scholarships and
internship opportunities to gifted African American students, and having them
study something related to the entertainment industry, puts them in the perfect
position to be hired by Disney in the future, which is likely the goal. This is an interesting approach, as it is a
win-win situation for both Disney and the gifted students.
The link to the article is below:
http://abcnews.go.com/US/walt-disney-company-announces-corporate-scholars-program/story?id=29418740
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