Saturday, March 7, 2015

How Disney continues to impact each generation


While looking up the possibilities for more Lion King movies, I came across an article about Disney’s plans to create a sequel, called “Lion Guard,” that will be released on the Disney channel this fall.  While there are already to other sequels, The Lion King 1 ½ and 2, this will be a different approach since it will not be released in theaters.  An interesting point that the article brought up is that this franchise made $987.4 million globally just from the film release, and over $5 billion worldwide from the theater adaptation.  That is not to mention the television series The Lion King’s Timon and Pumba and attractions at the Disney Parks and Resorts, as well as other merchandise.   Disney has done a masterful job at making money from this story, and does not seem ready to give up yet.

What a sequel on the Disney channel means is that this story will be passed on from generation to generation.  While people my age who grew up watching the original film will likely not end up watching a made-for-TV new edition to this series (a feature film, maybe), it will introduce this story to kids of the next generation, who would otherwise have a whole host of new movies to watch instead.  By doing this, it allows them to continue selling their merchandise and ensure that The Lion King continues to have appeal with future generations.  This, to me, shows how Disney is a tool that brings together people of many generations who all have positive memories related to Disney movies and theme parks.

The link to the article is below:
http://deadline.com/2014/06/disneys-latest-lion-king-sequel-lion-guard-starts-production-for-tv-786966/

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